Product Lifecycle Management


Where is a product or person/entity in his lifecycle? When will a person return to my business and how much will he buy? How much promotion do I need to move a product out of the channel and when should I begin promoting? When is the right time to invest in product improvement?


All businesses know it is wasting 50% of marketing capital but not knowing which 50%. As such most promotions are late and excessive, products are timed on a guess, and, customers are marketed to year-round regardless if they are a seasonal buyer or are even a customer any more.

Our Solutions

It begins with forecasting demand then determining which customers are valuable and what levels of incentive are required to keep their loyalty. Quantitative analysis can further predict lifecycle and, combined with demand and profitability, to granularly calculate the timing, level, and place of promotion.

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