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Gaming – Player Loyalty Assurance

Problem

Too often casinos over-comp the “non-value” players and under comp the “value” players. But what makes value and what level of comp retains a player’s loyalty?

Cost

Loss of value players and over comp of non-value players costs casinos some 3% of theo-win.

Our Solutions

Statistical analysis of player performance and comp to optimize for each casino the level of comp to retain loyalty and maximize play.

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